Earth Hour is a worldwide movement that is gaining traction. It is an initiative that the World Wide Fund (WWF) for nature started and has given businesses and people the opportunity to create events (hit the link to see what is near you) around the world to celebrate the nature and raise awareness.
The FH office is in full support of this and will not be touching any technology throughout the day.
Its easy to turn the lights off for an hour so in this post we want to highlight something else close to our hearts:
National Geographic reported back in 2015 on ocean plastic with some startling facts. It was discovered that due to ocean currents, plastic tends to end up in the worlds five Gyres. Marcus Erikson conducted a meticulous study of each and estimated that there is circa. 5.25 trillion pieces of plastic in the oceans, with around 269 tonnes floating on the surface. See the video below for a beautiful depiction of a world crisis:
Food for thought: Take away coffee cups are not only single use, but are also not recyclable. The UK alone throws away 2.5bn of them a year. The modern world moves so quick that to drink our coffee in a coffee shop seems crazy, but this disposable lifestyle is evidently damaging.
I’m an ideologist, I’m preaching and I’m also a hypocrite, falling sin to using single use plastic on occasion. But our power is in knowledge and that can then at least help us cut down the waste.
The good news is the UK government is taking note of public outcry:
Ear buds, a regular culprit found on beach cleans with Surfers Against Sewage. Johnson & Johnson announced plans to end production of all plastic stick cotton buds by the end of the year along with Tesco and Sainsburys. This along with retailers Marks and Spencers, John Lewis and The Body Shop already only selling paper cotton buds.
Thanks to a young Dutch inventor Boyan Slat we now may have a cure for ocean plastic. His invention, dubbed ‘The Ocean Clean Up’ is at present being rigorously tested in the North Sea as a prototype to ensure it can cope with the stresses that the pacific will throw at it and hopefully reduce the largest of the five Gyres.
I think however, all can agree, prevention is better than cure…
Paola Antonelli breaks down the humble beginnings of the now iconic Hoodie
Hit read more for the video